Our People

Our People

team-member

Kevin Smith

Managing Director

Kevin is a citizen of Brazil and New Zealand. Kevin is a citizen of New Zealand and Brazil. His decades of experience in the South American continent, in CEO and Managing Director positions, ranges across agricultural equipment, electronics and firefighting equipment exporting to World markets. He recently retired as the representative director of New Zealand’s Tru-Test Industries after returning to New Zealand in August 2018.

He has extensive experience in Greenfield start-ups and finding practical solutions to establishing profitable operations under challenging conditions. Before moving to Brazil in 1985, Kevin founded an agricultural and marketing company with offices in New Zealand and Australia, responsible for launching ground-breaking new products to World markets, which resulted in the transfer to Brazil.

He is currently an adviser to the New Zealand Government on business development in Brazil. He holds a board position on a Canadian –funded construction and development company. He has been a director of a contemporary art gallery. His interests in wine and sailing are not mutually exclusive.

team-member

Dai Bindoff

Director

A PR practitioner since 1974, Dai Bindoff started working as a journalist. He focused initially, on the business sector and sports sponsorship (about which he lectured at AUT). He was Head of Public Relations for the 1990 Commonwealth Games Company 1988 – 1990 and the Games themselves. He wrote the brief that resulted in the “Starship” name for Auckland children’s hospital.

He served Waitakere City Council as Manager of Public Affairs from 1999 - 2008 including as Mayor Sir Bob Harvey’s Executive Officer. Since 2014 he has specialised on major projects for Auckland Transport, currently as a consultant.

He is a seasoned strategist, with a honed risks and issues avoidance/management skill-set, knowledge of the Local Government landscape and professional links with a number of political leaders.

He also advises tourism and alternative energy businesses in Yellowknife, Canada and is guiding a start-up company that will re-purpose commercial tyres.

team-member

Gordon Legge

Director

Gordon started his working life in the 1970’s in the days of black and white Television “Smelling the money,” he started his own ad agency, later selling that and returning to TV, producing sports programmes for sponsors.

Ten years ago, Gordon purchased a small business which cleans diesel fuel contaminated by cleaning up microbiological growth. (Diesel is the fuel which drives the NZ economy). This business has quadrupled in revenue and EBIT and has yet to reach his defined growth target.

Gordon has also invested in the New Zealand agency for a Canadian diesel additive which can increase fuel efficiency from 10 to 20 percent.

He was a Board member of Motorsport NZ for two years and is currently a member of Alzheimers New Zealand national executive.

team-member

Tony Edmonds

Director

Apart from a couple of public relations contracts, Tony took an extended break from communications in 2010. Most recently he was working in a family construction business until accepting new client work in March 2018.

He began his career as a newspaper an industry magazine journalist, establishing his first Public Relations company in 1981.

He was appointed a Fellow of the Institute of Public Relations in 1996, having been involved in a number of nationally and regionally well-known projects.

He has worked with all of the other members of The Board.

Associates


team-member

Tony Andrew

Business development,
marketing consultant


Tony Andrew enjoyed a career at top management level in local and international advertising agencies for many years in New Zealand. He then operated his own which he sold to European interests.

Evidence of his strategic and creative contribution is reflected in household brand names and imagery that remain vital, recognised and effective in New Zealand today. He bought and sold a number of businesses, established a national franchise brand and consulted to New Zealand’s first successful casino license applicant.

Throughout, marketing communications were always essential components of the skill set. In recent years he’s become a licensed business broker and is a shareholder in LINK, a New Zealand based, international business brokerage.

Tony enables The Board to deliver communications plans relevant to business owners who have the eventual sale of their business in mind.

team-member

Carlos Ramos

Digital technology -
Website, Social Media



Carlos has over 20 years IT experience working in his native Peru and New Zealand.

He has managed digital initiatives in banking/financial services, construction, hospitality, healthcare, and many other smaller commercial sectors.

He can advise and implement digital initiatives such as search engine optimisation and inbound marketing.

Email: carlosr@firstimage.co.nz / Tel: +64 21 76 76 05