The Board’s beginning

The baby boom Wave

photos courtesy of

The Board’s directors were all born in those years between 1946 and 1964, known as the baby boom.

Perhaps this surge in population was incited by the sheer delight that a World War had ended. Which compelled an urge to celebrate in the bedroom, on the living room couch or on the back seat of a Morris Ten.

This population wave has created heightened economic demand as it has advanced through the decades. First, baby care products, prams and pushchairs, then educational equipment and on to housing; today, a surge in retirement villages.


Every day in New Zealand more than 65 people reach 65 years of age. By 2025, half the population of our country will be aged over 50.

What’s the point? There is much to be learned by this recent history; including the fact that the pre-baby boomers were a generation who wanted to celebrate life after the turmoil of war. One apparent result was a surge in making babies.